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By 1939, the rodeo had simmered down to a two-day event, but packed with just as much dynamite as the longer celebrations had been because the citizens continued to make everyday preceding it a build up for the real thing. About 10,000 people attended the show in 1939 and though the new grandstand was not yet completed the show was bigger and better than ever.

In 1941 the rodeo joined the National Rodeo Association of America and at the time became known as one of the best and biggest rodeos in Northern California. The blight of the war fell that year, and with it fell the Fortuna Rodeo, for the next five years. But in 1946 it rose again to newer and greater proportions. Bill Clark rode in the 1946 rodeo at the age of 80.

In 1948 Stella James of Willits was chosen as the Rodeo Queen, with Pat Barnwell of Bridgeville and Naomi Pries of Ferndale as her attendants. The 1948 rodeo events grew to include a parade downtown, penny scramble, street dancing and vigilantes jailing local men who chose not to grow a beard for the event.

Since its beginning, new faces and new hands guide the destiny of the Fortuna Rodeo while keeping alive the old traditions. That tradition continues today in Fortuna, every third weekend in July.